There is a common misconception that online language lessons are less valuable than in-person lessons. There are also concerns that language trainers themselves view online training as having less worth than traditional face-to-face instruction. This perception is fueled by teachers competing on price on online language training platforms. This has led to online lessons being offered for much lower prices than traditional onsite language classes. There is even anecdotal evidence that companies are using this argument to negotiate lower fees for corporate B2B language training programs. The Business and Mindset Coach, Rachel Roberts, recently posted about this problem on LinkedIn:
“…online lessons aren’t worth less. They’re often far more valuable to clients in terms of flexibility, convenience, and access to the right teacher for them.”
One of the main reasons language learners choose online lessons is flexibility. If they are trying to balance work, family, or other commitments, online learning allows them to schedule lessons around their lives. They can avoid unnecessary commuting and continue their learning programs even during business trips. For many professionals, they are also able to access their corporate training programs from their remote working locations. HR managers are able to create training programs for international teams in different geographic locations. In addition, this increase in flexibility means that students are more likely to attend group sessions.
Another advantage Rachel Roberts mentions is access to the right teacher. In the past, students had to choose from teachers in their local area, whether or not those teachers were the best fit for their needs. Online learning changes that completely. Now, students can work with someone whose expertise aligns with their exact needs. They aren’t limited by geography; they’re free to find a teacher who specializes in their specific industry, challenges, and goals.
If online learning provides more flexibility, better access to expertise, and higher student commitment, why should it cost less?
It obviously shouldn’t. Clients should not expect lower prices for better service. Service providers should also not hesitate to charge what their lessons are truly worth because they fear resistance. They should be very clear about the advantages of online training and consider that language learners invest in value, not just price. They pay for the right teacher, for the results they want, and for the convenience that fits their work context.
The shift to online learning isn’t a downgrade, it’s an upgrade. Teachers can reach the right students, students can access the best teachers, and learning can happen in more convenient, flexible, and effective ways than ever before.
So no! Online lessons are not worth less. If anything, they’re worth more.
Image by Juraj Varga from Pixabay
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